During the most wonderful time of the year, it’s a great time to merchandise the salon with even more retail in a bright and festive way as salons are presented with the exciting opportunity to not only boost their retail sales but to be able to help their clients give the gift of beauty to everyone on their shopping list with the perfect haircare gift sets or customized hair care regimens, to put a smile on their face. Embracing this season’s sales surge isn’t just about numbers; it’s about deepening client relationships and empowering them with the tools and knowledge for impeccable hair care. We will uncover expert tips that can transform your salon’s retail performance, making it a season to remember for both your team and your clients. After all, everyone likes to spend money during the holidays for the perfect gift.
Starting with staff product knowledge and retail hot tips. The cornerstone of successful retailing in salons begins with regular staff education. These year-long training sessions can significantly enhance a service provider’s overall product knowledge, making stylists more confident and enthusiastic about the products they recommend. Role-playing exercises can also be instrumental, allowing staff to practice their sales pitches and handle objections in a supportive environment. This preparation is crucial for stylists to see retailing as an integral part of client service, not just a retail sale. Retail should never feel like a crime the stylist didn’t commit but rather give a good feeling of helping the guest love the service the stylist did for them today and a way for them to recreate the new look at home. WIN/WIN for all.
Utilize strategic product placement within the salon to naturally draw clients’ attention to retail items. It’s the perfect time to carry additional items like hair accessories, and items that you perhaps only sell on special occasions time like tools; brushes, irons, hand lotions, nail polishes, or even lipsticks. Quick, personalized consultations enable stylists to efficiently recommend products tailored to each client’s needs. Digital tools like reels or short videos on social media, email newsletters, and promotional signage in salons and on salon websites can also play a pivotal role in promoting products, especially during the holiday rush.
Fostering a collaborative environment is key. Set team-based goals and consider implementing incentive programs or kicking off a contest for a week or month to motivate staff to help the clients with their hair care needs and recommendations for their friends and family. Recognizing individual and team achievements can significantly boost morale and encourage a more unified approach to sales.
Organize in-salon events or promotions that are fun and engaging. This can include holiday-themed retail events like a Sip and Shop event or having a week before Christmas sale for “Men” or hosting holiday styling workshops where products are demonstrated and sold. Participate in local charity events like Toy for Tots, inviting the community to drop off food for a food bank or collecting gifts for Angel Trees, etc, there are so many local groups that need support especially this time of year and it gives your salon exposure as well as a great feeling of helping others. Such events not only create a buzz but also offer additional opportunities for product exposure and sales.
When doing services on clients shift the focus from selling products to solving hair problems. Train staff to approach retail as an extension of their service, and make it part of the client experience that they can only get in your salon. Emphasize the benefits and value of products in enhancing the client’s beauty regimen. Encouraging product sampling and sharing client success stories can make this approach more effective and less intimidating for both stylists and clients.
By adopting these strategies, salon professionals can enhance their retail offerings without additional pressure, especially during the busy holiday season. Education, merchandising, marketing, team collaboration, event-based selling, and a consultative approach to retail can collectively transform the retail experience, leading to increased sales and happier clients. Here is to enjoying the seasonal sales surge during the most wonderful time of year.
At Prestige Salon Products, we strive to offer a portfolio of brands with the most unique and quality products in the industry that give our customers the tools they need to grow personally and professionally. Our salon consultants have years of experience and are continually advancing their education so that they can stay abreast of the changes in the industry, allowing you to stay better informed. We work hard to provide facets of inspiration through our salon consultants, educational programs, and amazing products.
If you are one of our stylists or salon partners, we thank you and hope our blogs are informative and inspirational for you. If you haven’t connected with us, please fill out this new client form, and one of our reps will contact you shortly.
During the most wonderful time of the year, it’s a great time to merchandise the salon with even more retail in a bright and festive way as salons are presented with the exciting opportunity to not only boost their retail sales but to be able to help their clients give the gift of beauty to everyone on their shopping list with the perfect haircare gift sets or customized hair care regimens, to put a smile on their face. Embracing this season’s sales surge isn’t just about numbers; it’s about deepening client relationships and empowering them with the tools and knowledge for impeccable hair care. We will uncover expert tips that can transform your salon’s retail performance, making it a season to remember for both your team and your clients. After all, everyone likes to spend money during the holidays for the perfect gift.
Starting with staff product knowledge and retail hot tips. The cornerstone of successful retailing in salons begins with regular staff education. These year-long training sessions can significantly enhance a service provider’s overall product knowledge, making stylists more confident and enthusiastic about the products they recommend. Role-playing exercises can also be instrumental, allowing staff to practice their sales pitches and handle objections in a supportive environment. This preparation is crucial for stylists to see retailing as an integral part of client service, not just a retail sale. Retail should never feel like a crime the stylist didn’t commit but rather give a good feeling of helping the guest love the service the stylist did for them today and a way for them to recreate the new look at home. WIN/WIN for all.
Utilize strategic product placement within the salon to naturally draw clients’ attention to retail items. It’s the perfect time to carry additional items like hair accessories, and items that you perhaps only sell on special occasions time like tools; brushes, irons, hand lotions, nail polishes, or even lipsticks. Quick, personalized consultations enable stylists to efficiently recommend products tailored to each client’s needs. Digital tools like reels or short videos on social media, email newsletters, and promotional signage in salons and on salon websites can also play a pivotal role in promoting products, especially during the holiday rush.
Fostering a collaborative environment is key. Set team-based goals and consider implementing incentive programs or kicking off a contest for a week or month to motivate staff to help the clients with their hair care needs and recommendations for their friends and family. Recognizing individual and team achievements can significantly boost morale and encourage a more unified approach to sales.
Organize in-salon events or promotions that are fun and engaging. This can include holiday-themed retail events like a Sip and Shop event or having a week before Christmas sale for “Men” or hosting holiday styling workshops where products are demonstrated and sold. Participate in local charity events like Toy for Tots, inviting the community to drop off food for a food bank or collecting gifts for Angel Trees, etc, there are so many local groups that need support especially this time of year and it gives your salon exposure as well as a great feeling of helping others. Such events not only create a buzz but also offer additional opportunities for product exposure and sales.
When doing services on clients shift the focus from selling products to solving hair problems. Train staff to approach retail as an extension of their service, and make it part of the client experience that they can only get in your salon. Emphasize the benefits and value of products in enhancing the client’s beauty regimen. Encouraging product sampling and sharing client success stories can make this approach more effective and less intimidating for both stylists and clients.
By adopting these strategies, salon professionals can enhance their retail offerings without additional pressure, especially during the busy holiday season. Education, merchandising, marketing, team collaboration, event-based selling, and a consultative approach to retail can collectively transform the retail experience, leading to increased sales and happier clients. Here is to enjoying the seasonal sales surge during the most wonderful time of year.
At Prestige Salon Products, we strive to offer a portfolio of brands with the most unique and quality products in the industry that give our customers the tools they need to grow personally and professionally. Our salon consultants have years of experience and are continually advancing their education so that they can stay abreast of the changes in the industry, allowing you to stay better informed. We work hard to provide facets of inspiration through our salon consultants, educational programs, and amazing products.
If you are one of our stylists or salon partners, we thank you and hope our blogs are informative and inspirational for you. If you haven’t connected with us, please fill out this new client form, and one of our reps will contact you shortly.