brands
REF is a globally renowned Swedish hair care brand that creates hair products for professionals – by professionals. At the heart of REF is a true passion for creativity, innovation, and high-quality products that really make a difference.
Fiber Mousse
Smooth, Flexible Hold
Bodifying fibers allow hair to feel thicker and fuller by adding volume and texture.
Illuminate Colour
Recommended for All Hair Types
Infuses hair with nutrients while leaving it with an enriched color reflex and luminescent shine.
REF Colour
Permanent, Soft, and Direct Colours
Available in a variety of shades.
Why we love REF
“REF is a professional beauty brand focusing on hair products for salon use. Our products are developed together with and for professionals in our business.
We enhance creativity for hairdressers, stylists, and people everywhere. We create amazing, sustainable products for all hair types – products that simply work.”
What people are saying
Let's chat
We could talk products forever. (We are seriously obsessed.) And we want to talk about them with you. But first, let’s talk about all the things beyond what’s inside the bottle. We want to know what you believe.
We want to know why you became a hairstylist. What sets your salon apart? Who you are and what you stand for as a person, stylist, and salon owner. We want long term relationships with our customers; we want to be the silent member of your team to help you succeed. We find joy in watching you grow.
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